Introducing the Virtual Assistant from 3M

3M Personal Safety have created an online virtual assistant to help customers confidently select from a range of 3M respirators.

The futuristic character is based on 3M Senior Health and Safety Advisor, Pete Hilton, and has been featured in a number of product information videos. Pete Hilton was the inspiration for the virtual character as he has been providing 3M health & safety helpline callers with free-of-charge advice on Personal Protective Equipment for more than 17 years.

virtual pete

Speaking about his virtual self, Pete said:

“This is a great way to introduce our products to a wider audience. As 3M is seen as a leading innovator in the personal protective equipment world this is another great way to drive interest in our products and help customers make the right choices.”

The videos cover the 3MTM 9300+ Series and 8300 Series Disposable Respirators, the 3MTM 4000 Series Maintenance Free Respirator, the 3MTM 7500 Series Reusable Respirator as well as 3M’s range of welding respirators.

Here you can watch the product videos – we hope you enjoy them!

• 3M™ Aura™ 9300+ Series Respirators

• 3M™ 8300 Series Respirators

• 3M™ 7500 Series Half Masks

• 3M™ 4000 Series Respirators

• 3M™ Welding Respirators

To find out more about 3M Personal Protective Equipment, just head to or call the 3M Health & Safety Helpline on 0870 60 800 60 to speak to Pete.

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